Steve Bistritz brings nearly four decades of high-technology sales, sales management and training management experience dealing with companies ranging from start-ups to global leaders. Steve is a published author and lecturer in the field of sales, sales management and selling at the executive level. He is currently president of his own sales training and consulting firm, based in Atlanta. His website address is www.sellxl.com.

Steve spent more than 27 years with IBM where he managed and led the instructional design, development, and implementation of numerous national training programs for sales, marketing, and technical support personnel. During his tenure at IBM, he also held a number of sales, sales management, and training management and development positions. In his last position at IBM, he was responsible for directing the creation of both internal sales training and external customer training programs for a $1 billion division. He has broad experience in designing and delivering training programs and in implementing creative approaches to their measurement and evaluation.

In 1994 he joined Target Marketing Systems, a global sales training and consulting firm based in Atlanta to lead their product development function. The company was acquired by Siebel Systems in 1999 and Steve remained in that position until mid-2002. Steve has published white papers and articles on a number of subjects, including Selling to Senior Executives, Evaluating Sales Training Programs, How to Effectively Assess Sales Opportunities, and Designing and Delivering Effective Sales Training Programs. He has also co-authored articles on Creating Customer Value, Managing Strategic Accounts and Positioning the Salesforce to Identify and Capture the Enterprise Opportunity.

He has delivered numerous presentations and workshops on those subjects at industry and association conferences, including the American Society for Training Development (ASTD), International Society for Performance Improvement (ISPI), Instructional Systems Association (ISA), Strategic Account Management Association (SAMA), Lakewood Publications TRAINING Conference, Sales and Marketing Executives International (SMEI), and the Professional Society for Sales and Marketing Training (SMT). He was a featured speaker at numerous Microsoft Business Partner Conferences and Inc Magazine’s Growing the Company Conference. In 2002, Steve gave his presentation on Selling to Executives at a business meeting aboard Carnival's cruise ship Fascination.

His articles have appeared in Marketing Management magazine, the CTAM Quarterly Journal, Sales Doctors magazine, JustSell.com, Office.com, salesmanagement.com, Dartnell's Selling Newsletter, The Competitive Edge, Velocity-SAMA's Quarterly Journal, The Entrepreneurial Executive, the Sales and Marketing Executive Report and the Journal of Selling and Major Account Management, published in the United Kingdom. He was a featured guest in an interview taped for the James P. Cecil Company on the subject of Nurturing Your Way to the Top. He is an active member of SAMA, the immediate past National President of SMT and serves on Advisory Boards for Effectiveness Solutions Research, SellMasters, Capital Analytics, Inc. and the Lorrin Group. He also serves on the Board of Advisors for the Center for Professional Selling at Kennesaw State University.

Steve received a B.S. in Electrical Engineering from the New Jersey Institute of Technology, and a Master of Management Science from Stevens Institute of Technology. In 1995, he received a doctorate in Human Resource Development from Vanderbilt University.

Executive Coaching

Executive Coaching creates a framework for leadership effectiveness and help clients grow beyond their boundaries. Through executive coaching, clients gain insights to new possibilities and communicating more effectively. Clients learn to alter their perceptions in order to develop the skills needed to lay the tracks for success within the organization. Coaching provides executives with the tools needed to cut through the clutter of their world in order to see and act more clearly and with greater purpose. As a result, they become more responsive to their own personal needs, the needs of those around them, and most importantly the needs of the organization. Our coaching practice focuses on numerous subsets of Executive Coaching, Organizational Coaching, Communications Coaching, and Innovation Coaching.

Private Workshops

Most organizations are facing unique challenges - threats in the marketplace, unsuspecting competitors, lack of resources, new competency requirements - all necessary to tackle for future success. Customized workshops are designed to help your organization bridge the gap between aspirations and execution. Customized workshops are “defining moments” for organizations where leaders come face-to-face with the dynamics, obstacles, opportunities and possibilities for future success. These highly interactive sessions open up new ways of working together to create the future. During the process, the executives' teams learn to understand each other's perspectives, share feelings and concerns, and open up to each other in new and deeply profound ways. Our Faculty also perform assessments that can help executives gain insight into their culture, their competencies and their opportunities for growth. One of our most powerful assessment tools - The DNA Assessment - uses a sophisticated web-based assessment technology which is equipped to provide incredible lenses into the dynamics of your culture, your capabilities to handle challenges, and the levels of cooperation and collaboration that exist. Our assessment tools may be customized to your organizational climate and business challenges. For companies interested in a more intimate program focused specifically on their needs, Liminal Group custom tailors group seminars and workshops on a variety of topics relevant to the transformation of individuals and organizations.