In addition to being the author of the best-selling CRM at the Speed of Light: Essential Customer Strategies for the 21st Century, Paul Greenberg is President of The 56 Group, LLC, a customer strategy consulting firm, focused on cutting edge CRM strategic services and a founding partner of the CRM training company, BPT Partners, LLC, a training and consulting venture composed of a number of CRM luminaries that has quickly become the certification authority for the CRM industry. His book, CRM at the Speed of Light: Essential Customer Strategies for the 21st Century, now in its third edition, is in 8 languages and been called "the bible of the CRM industry". It is used by more than 70 universities as a primary text. It was named "the number 1 CRM book" by SearchCRM.com in 2002 and is one of two books recommended by CustomerThink. The Asian edition of CIO Magazine named it one of the 12 most important books an Asian CEO will ever read. Paul has also authored two other books including "E-Government for Public Officials" (Thompson Publishing, 2003). Currently, he is working on the 4th Edition of CRM at the Speed of Light which is due for publication by McGraw-Hill in March 2009. Paul is also the co-chairman of Rutgers University's CRM Research Center and the Executive Vice President of the CRM Association. He is a Board of Advisors member of the Baylor University MBA Program for CRM majors, a unique national program. Paul is considered a thought leader in CRM, having been published in numerous industry and business publications over the years and having traveled the world speaking on cutting edge CRM and topics geared to the contemporary social customer. He has been called "the dean of CRM" and "the godfather of CRM" and even the "Walt Whitman of CRM" by analysts and organizations throughout the industry. In fact, at the end of 2007, he was the #1 non-vendor influencer, by InsideCRM in their annual "25 Most Influential CRM People" announcement. He was also named one of the most influential CRM leaders in 2008 by CRM Magazine. He is known particularly for his work on the use of social media, such as blogs, podcasts and wikis and social networks in CRM as tools for customer collaboration with a company. He is seen often as the "voice of the customer" and is well known within the CRM industry for this work. His blog, PGreenblog was named the winner of the first annual CRM "Blog of the Year" in 2005 by SearchCRM and the 2007 "Whatis" Award for CRM Blogs, by their parent company, TechTarget. He also received the #1 CRM Blog Award from InsideCRM at the end of 2007. The blog is also the central focus of KnowledgeStorm's CRM Blog community. He also has a podcast, Experience on the Edge, that has garnered a myriad of industry kudos. Paul was also named one of the most influential people in CRM by CRM Magazine in August 2008. He is a member of the Destination CRM Board of Experts and the SearchCRM Expert Advisory Panel as well as a member of the Board of Advisors for GreaterChinaCRM for many years. He also sits on the Board of Advisors of the CIE Institute and and multiple other companies. Currently, Paul lives in Manassas, Virginia with his wife and two cats. You can follow him at Twitter or join up with him on LinkedIn or Facebook.

Paul Greenberg has spoken at events across the US and abroad, and have participated in events of all varieties: executive retreats, sales meetings, industry conferences, corporate training seminars, client appreciation dinners, and trade shows.

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Enterprise Consulting builds a culture of mutual ownership, leadership and commitment to results across the organization.

Our unique processes unveil new points of differentiation which can create positive energy for change and recharge the culture with new ways of working together. Enterprise Coaching increases the organization's ability to drive the change process from within and to raise the Cultural & Brand IQ to standards of excellence that will ensure the company's leadership position in their industry.

Our clients learn how to construct a context for change during periods of growth and transition that intentionally creates a “shift” in the way people work together both inside and outside the company. Clients learn to break down silos, dissolve factions and cliques and reduce resistance.

The result is that leaders, employees, customers, and clients start to work together differently - territoriality shifts to collaboration; fear shifts to anticipation of what we're going to create together; there is a shift from a command and control environment to a co-creating environment.

“Paul Greenberg's breadth and depth of knowledge here are second to none, and, more important, his ability to impart that accumulated knowledge to others makes him an exceptional resource to anyone, at any level.”

Josh Weinberger, Managing Editor

CRM Magazine