Linda Munn is a Principal Faculty Member and the Director of Faculty Development at Liminal Group. She is also an executive career coach who works with professionals at various organizational levels across the full spectrum of industries; from emerging Vice Presidents looking to acquire new leadership skills to advance their careers, to C-suite executives looking to retain top talent. Ms. Munn’s coaching programs are specifically designed to prepare emerging and top talent for sustainability, longevity and advancement to leadership roles. As a result, clients have pursued careers in vocations suitable to their skills sets and passions and have advanced their careers by learning how to navigate the culture of their organizations with successful networking strategies.

Linda was trained by and is currently affiliated with Maggie Craddock, author of The Authentic Career and founder of Workplace Relationships, Inc. a premiere executive coaching firm. Maggie’s methodology is based on research that has indicated that an individual’s personal history has a powerful impact on his or her professional effectiveness and performance. She has developed a four stage process that allows the client to discover their authentic self.

As a coach, Linda combines first-hand experience as a leader, manager and mentor while spending over two decades in the financial services arena and is dedicated to helping people successfully navigate their careers in highly competitive environments. Her methodology focuses on the steering the client to discover their signature brand by focusing on their accomplishments, skills sets and their emotional response and identifying and reflecting the cultural aspects of a firm that will promote their success. Her clients include executives at global investment banks: Goldman Sachs (NY and London), Credit Suisse, Deutsche Bank, Merrill Lynch/Bank of America as well as a group of international senior executives at The Wharton Advanced Management Program.

Prior to joining Liminal Group, Linda enjoyed a distinguished career in financial services. In 2002 she co-founded Hedgepros LLC, a consulting firm providing branding, marketing planning and communication strategies catering to hedge funds. She coached portfolio managers on how to position their firm, themselves and their investment strategy and how to communicate their distinct advantages to investors.

Earlier in her career, Ms. Munn gained extensive experience in corporate branding and communication while working at Bear Stearns, Kidder Peabody and EF Hutton. She frequently draws on this experience and teaches clients how to apply the principles of corporate branding to develop their own personal signature brand. Her programs include, personal branding and communications, client retention and management, networking techniques, burnout prevention and energy management.

At Bear Stearns, Linda, as Managing Director and Principal spearheaded a multi disciplined team that focused the firm’s resources to deal with the challenges and opportunities presented by industry consolidation. Linda supervised and created positioning research to gain an understanding of the market place’s perception and acceptability of a credible communication platform resulting in a firm wide corporate graphic, communication and messaging system. Bear Stearns stock saw triple gains in value once the system was in place.

As Vice President and manager of the Investor Development Group at EFHutton, Linda pioneered a cutting edge Wall Street branding campaign that focused on what differentiates organizations with sales forces from traditional manufacturers with products made for the shelf.

In the 1990s, Linda worked at Kidder, Peabody where her team determined the core segments of the affluent market, mini-institutions and their diverse range of investment needs and created a premiere image among high net worth investors for the firm.

Linda began her career at McCann Erickson, a subsidiary agency of Interpublic, where she learned the ins and outs of media planning and buying. In 1976, she joined Doyle Dane Bernbach, where she managed the communications objectives for several major accounts including Citicorp, Ponderosa Steakhouses, and Wrangler Blue Jeans.

Linda graduated from Brown University in 1974.

Executive Coaching

Executive coaching focuses on the particular needs and challenges of the individual and creates a pathway and a framework for new thresholds of leadership effectiveness. By building on strengths and acknowledging skills in the context of key accomplishments, clients create a credible personal brand; communicate more effectively up and down the corporate ladder and with clients. By developing a stronger sense of self and a senior executive tone they can advance their careers within the organization and retain clients.

By doing an exercise designed to help individuals compare how they think they come across to others with the reality they can make the adjustments to their behavior that are consistent with their authentic self. Coaching provides executives with the tools needed to cut through the clutter in order to see and act more clearly and with greater purpose. As a result, they become more responsive to their own personal needs, the needs of those around them, and most importantly the needs of the organization. Our coaching practice focuses on numerous subsets of branding, communications, work life balance, career strategies for sustainability and internal and external networking.

As an example, the individual coaching session could consists of a personal and professional audit to discover key strengths, accomplishments and unique value -- The characteristics and elements that make you unique. We would also explore your passions and interests so that you have a better sense of your true avocation.

And another session could focus on crafting your brand and designing communication and messaging that helps you develop an executive tone. We would review the typical landmines and traps of the corporate culture and the challenges you have in your personal development goals. And we will identify a peer network and discuss the concept of reciprocity within the context of networking either within your organization or with industry peers.

Private Workshops

Our group programs are structured for 8-10 professionals to encourage peer networking and peer to peer dialogue while providing techniques to create or refine the participant’s signature brand and communication skills. We work with the participants to develop techniques to advance their careers by identifying key cultural characteristics that define success. . The Advance Your Career group program is aimed at helping professionals achieve success in their careers by getting them focused on the position they want and determining what critical skills they can contribute to the success of the firm.

“Linda Munn is the best personal and corporate branding specialist I have ever worked with.”

Maggie Craddock, President

Workplace Relationships

“Linda is a “Best in Class” corporate and product branding expert. While at Bear Stearns, she spearheaded research on the external perception of the firm, and coupled the findings with the complications associated with the firms’ silo businesses to create and manage a firm-wide branding platform that included logos, graphic design, colors, etc. She and her team successfully created a strong and consistent external brand for the firm. ”

Susan Scherer, Managing Director

Bear Stearns

“In the last eight years, Ms. Munn has been instrumental in helping me transition from Internet entrepreneur to corporate employee and back to entrepreneur again. It is her patience, empathy, insight and ability to reflect back a person’s true nature that has allowed me to understand that I am a “builder” and entrepreneur and not a “maintainer.” The work we have done together has made me both a better employer and employee, and a happier person. I cannot recommend her highly enough.”

Kristin M. Fox, Founder

FoxInspires, LLC

“I had the distinct pleasure of observing Linda Munn coach an international group of C-suite level executives at Wharton’s Advanced Management Program (AMP 55). She individually coached senior executives from all over the globe including Hong Kong, Thailand, Malaysia, Japan, Columbia, Botswana, Nigeria, and Great Britain. Because of her listening skills and her sensitivity to the vast cultural differences, she was able to impart customized and practical strategies to each of these executives from totally different industries covering both business and personal development. Her long standing career in the financial services sector has prepared her to provide practical and valuable advice on career advancement and life balance. Linda is insightful, intelligent and inspired and I highly recommend her as a coach.”

Robert Schulman, CEO

Foredestine

Email: lmunn@liminalgroup.com

Phone: (212) 546-4625