available for:Robert H. Bloom
Robert H. Bloom is a widely respected authority on business growth. As an entrepreneur, he grew a local advertising agency into a successful national agency. As US Chairman and CEO of Publicis Worldwide, the centerpiece of the $4.6 billion global marketing services company, he helped craft and implement the growth strategies of some of the world’s largest companies and brands. At Publicis, Bloom managed over 1,000 employees, 12 US offices, and a roster of clients including BMW, L’Oreal, Nestlé , TGI Friday’s, Whirlpool, Zales Jewelers, and T-Mobile. He directed the launch of numerous brands that have become household names such as Southwest Airlines, Nestlé, Juicy-Juice, T-Mobile US, Novartis’ Theraflu and Triaminic. He is currently advising firms of every type and size on their growth strategies.
Bob reveals his profoundly simple four-step process to unlock the hidden growth potential in your business, regardless of size and type. Bob will demonstrate how his Growth Discovery Process enables business leaders to grow their enterprise without investment in infrastructure or advertising.
In his 45 year career, Bob Bloom discovered that every enterprise has at least one strategic asset – one existing strength – that can form the foundation for future growth. This is not academic theory but rather a practical, easy-to-use methodology that’s proven to work in the business trenches. You don’t need to learn about strategy theory – you just need how-to guide for growing your growth-starved business.
You will come away with a new, deeper understanding of the fundamental nature of your business and of its primary strategic assets. The concrete end product is a clarifying statement for each of the four components of the Growth Discovery Process, ending up with a concise 40 or 50 word strategic framework that becomes the centerpiece of your growth plan. By following Bob’s process to its completion, attendees will have in their possession a dynamic, growth strategy with imaginative tactics that will put their Inside Advantage to work immediately.
Key Takeaways from Mr. Bloom's Keynotes:
1) Learn to grow your business with little or no investment in infrastructure or advertising.
2) Crystallize your understanding of your Core Customer’s individual wants, needs and aspirations to enhance current customer loyalty and secure valuable new customers.
3) Identify an undervalued, underutilized or undiscovered strategic asset that already exists within your firm and translate it into a tangible and emotional customer benefit.
Most organizations are facing unique challenges - threats in the marketplace, unsuspecting competitors, lack of resources, new competency requirements - all necessary to tackle for future success. Customized workshops are designed to help your organization bridge the gap between aspirations and execution. Customized workshops are “defining moments” for organizations where leaders come face-to-face with the dynamics, obstacles, opportunities and possibilities for future success. These highly interactive sessions open up new ways of working together to create the future. During the process, the executives' teams learn to understand each other's perspectives, share feelings and concerns, and open up to each other in new and deeply profound ways. Our Faculty also perform assessments that can help executives gain insight into their culture, their competencies and their opportunities for growth. One of our most powerful assessment tools - The DNA Assessment - uses a sophisticated web-based assessment technology which is equipped to provide incredible lenses into the dynamics of your culture, your capabilities to handle challenges, and the levels of cooperation and collaboration that exist. Our assessment tools may be customized to your organizational climate and business challenges. For companies interested in a more intimate program focused specifically on their needs, Liminal Group custom tailors group seminars and workshops on a variety of topics relevant to the transformation of individuals and organizations.
Bob Bloom, former CEO and Chairman of Publicis Worldwide, is a Liminal Group faculty member available for Keynote speeches, coaching and private workshops.
Bob Bloom, former CEO and Chairman of Publicis Worldwide, is available for keynote speeches to show how to grow any business by exploiting its "Inside Advantage" - existing assets within the business that are the foundation for explosive growth.
Bob Bloom, former CEO and Chairman of Publicis Worldwide, is available for private workshops which teach participants how to grow any business by exploiting its "Inside Advantage" in an highly-interactive group environment.
This is a sample from Bob Bloom's "Secrets of Business Growth" lecture at Liminal Group's Secrets of Business Growth event in Boston, MA. For more information on obtaining the full video, please contact customerservice@liminalgroup.com
Bob Bloom, former US Chairman/CEO of Publicis Worldwide, sits down with Dave van Toor to discuss how even in times of economic crisis, businesses are capable of unprecedented economic growth.
Bob Bloom discusses the four steps to unlocking the hidden growth potential already within your business at Liminal Group's Secrets of Business Growth Event in Boson, MA.
Bob Bloom works a group of business professionals through the steps of his growth discovery process. The goal of this workshop is to train executives and business leaders how to conduct these workshops within their own organizations.
Bob Bloom, former US Chairman/CEO of Publicis Worldwide, sits down with Dave van Toor to discuss how even in times of economic crisis, businesses are capable of unprecedented economic growth.
“If you need to recruit and retain today’s mercurial customers, read The New Experts cover to cover. Keeping NCR’s 22,000 employees focused on customers’ changing needs is our #1 priority.”
Bill Nuti, Chairman and CEO
NCR Corporation
“The New Experts gives time-challenged entrepreneurs like me a practical, low-cost strategy for winning and keeping today’s smarter and tougher customers. ”
Michael Caito, Global Chairman
Entrepreneurs’ Organization
“If you’re looking for practical wisdom from a battle-tested field general of business – look no further. I arranged monthly meetings for years with Bob to uncover the practical wisdom he delivers. His step-by-step strategic guide will unleash the resident magic in any organization that has the guts to put it to the test.”
Robert Dotson, CEO
T-MOBILE USA
“All of the attending YPO members were divided into 5 YPO case study companies, enabling everyone to learn how to apply the Inside Advantage principles in their own company. Bloom did a masterful job of keeping the working groups on task and survey results for this event were extremely rewarding.”
Kerry Hall, Day Chair
YPO Austin Chapter
“Bob helped us cut through the crap and get to the essence of what Skelton Sherborn is all about. In simple language, full of consensus from my leadership team, the clarity we have now is amazing and we are embarking on changing the way we communicate with customers and attract new business. For the first time in my companies history, I am confident that we perfected our brand promise and that our team is behind it.”
Brad Skelton, CEO
Skelton Sherborn
“Bob Bloom is a thought provoking person and uses a systematic approach to the development of business and brand strategy.”
Joe Weller, Chairman and CEO (ret.)
Nestlé Food USA
“For the best advice about growth, I would recommend The Inside Advantage. I’ve known Bob for a long time, worked with him and benefited from his advice.”
Donald Zale, Chairman and CEO (ret.)
Zale Corporation
“Here’s the lesson we learned from Bob – telling prospective customers that our B2B has been in business for 70 years doesn’t differentiate us and won’t grow our business. He helped us identify a meaningful, differentiating customer benefit that our company was already providing but not leveraging. ”
Ed Kwiatkowski, President
Staco Energy Products
“Time after time Bob has helped us grow the wide variety of companies in our portfolio by enabling them to capitalize on their existing strategic assets.”
Rick Patterson, Managing Partner
Spire Capital
“In one day, Bob helped us define a powerful growth strategy that would set us apart from our many competitors. That wasn’t all – he got our entire executive team energized and pulling together behind our new strategy.”
Peter Stern, President
Strategic Sports and Entertainment
A Radical Change in Customer Behavior Is Attacking Your Bottom Line! Who are “the new experts”? A generation of Internet-empowered customers armed with three lethal weapons: instant access to information about every potential purchase, immense choice, and real-time comparison of competitive prices. These weapons have permanently changed the purchase behavior of customers— they no longer care where or from whom they buy. The result is an irreversible decline in customer loyalty for almost all companies—in almost all industries. For instance, in 2009 only 20 percent of U.S. car buyers were brand loyal. The New Experts provides a practical solution to this brutal reality: deliver what matters most to these new experts when it matters most—throughout their purchase progression at their 4 Decisive Customer Moments: The Now-or-Never Moment The Make-or-Break Moment The Keep-or-Lose Moment The Highly Profitable Multiplier Moment Robert Bloom, a veteran CEO and respected authority on business strategy, delivers a customer-focused solution that reduces costly customer churn and increases profitable conversion, retention, and advocacy. This strategy requires little or no investment when applied consistently—and when your organization is fully aligned behind it. You and The New Experts can turn today’s most serious business challenge into your business-building advantage.
Robert H. Bloom has discovered that every enterprise has at least one strategic asset-one existing strength-that can form the foundation for future growth. He calls this an Inside Advantage. This strength usually lies unrecognized in an activity the business is currently performing or in a concept or an idea that the business already owns. Finding this hidden potential and becoming well known for it will grow the business.
This strategy reflects Bloom's 45 years of experience in growing businesses and brands of every size and type, including famous companies such as Southwest Airlines, T-Mobile, T.G.I. Friday's, Zales, Nestlé, and L'Oréal, as well as not-so-famous B2B firms, not-for-profit organizations, and start-ups.
Now, through his Growth Discovery Process, he is making his strategy available to all people who know their craft but don't know how to craft a growth strategy.
Bloom's process is a plain-language path of discovery with only four steps. Whether you are a business leader, a manager, or an entrepreneur, this Growth Discovery Process will enable you to gain a profound insight into the core values of your enterprise. It will guide you to a clear understanding of who your customers are and what your special offerings to those customers should be. Finally, the process will stimulate a host of ideas-what Bloom calls Imaginative Acts-for highlighting your Inside Advantage and making it well known to current and prospective customers.
Doing what you're good at and doing it better than anyone else will create growth. The Inside Advantage will help you capture that magic moment when customers will select your product or service over those of your competitors.
Email: rbloom@liminalgroup.com
Phone: 212-546-4625